Advantages of localization
There are many reasons for a localization of your website and software when expanding in new markets:
- Over 400 million people belonging to online population speak a native language other than English, their percentage in online community is rising rapidly.
- Over 100 million people visit web sites only in their native language.
- Web users are four times more likely to purchase from a site that communicates in the customer’s native language (Independent research).
- More than 50% of queries on Google are submitted in languages other than English (Google).
- Web users stay on the site for twice as long when written in their native language (Forrester research).
- Non-localized software has a narrower business reach in international markets.